Have you ever wondered why some third party manufacturing companies like Vivaceutical are successful? Most people think the success of a company solely depends on the investment but that’s not true. There are more factors that influence the success of a Pharma PCD Company or a third party manufacturing company. Here are some of them:

Quality of Products

Quality of Products

One of the most important factors that influence the success of a third party manufacturing company is the quality of its products. Customers usually buy things according to quality and quantity. For a Pharma manufacturing company, your drugs have to be effective. If your products can treat the conditions you claim they can treat effectively, then more customers will buy them. You also get more recommendations and these bring more customers.

On-Time Delivery

A third party manufacturing company should be able to deliver orders within the agreed time. The Indian pharma industry is very competitive. Pharma companies need a constant supply of medical products to meet the demand of customers. So, if you delay your supply, the entities you deliver products to can easily replace you with another manufacturing company which delivers on time.


You should mind your prices in a pharma competitive environment like India. You wouldn’t want to overprice your services because you can lose customers. At the same time, you wouldn’t want to underprice them. You still need profits at the end of the day. So, you have to be very strategic about how you price your products and services.

Excellent Marketing

In an environment with many competitive third party manufacturing companies, you need excellent marketing. There are many ways to market your company. Firstly, the products you manufacture market your brand. If you produce good products, everybody wants to work with you. You also need other marketing resources like websites, magazine and newspaper posts, and marketing agents. With excellent marketing, most people want to test your services. Furthermore, your packaging is an eye-catcher. Other customers judge products based on the packaging, so you have to make sure you provide the best packaging. But if you are manufacturing for a  PCD (Propaganda Cum Distribution) Company, there is usually no need to do the packaging. They usually do their own packaging.

Good In-House Relationships

Good In-House Relationships

Most people do not know this but a good working environment is one of the keys to success for any business. In a workplace, the people are like a family. You all have one main goal, which is to provide the best services. Therefore, it is important to respect each other and work together peacefully. This improves the quality of the work you do.
Even other companies that are looking for partnership, they don’t want to work with a dismantled system. It is a risk. So maintaining a healthy working environment is another key to success.

Let’s Wrap Up

Investment alone is not enough to guarantee the success of a third party manufacturing company. You can get a handsome investment and still fail. It is the little things that matter in business. Being able to predict what the customers want and providing it to them on time.